From the factory
to the Market
The best souvenir to bring back from Sintra is something sweet: either a packet of queijadas (cottage cheege tartlets) or a travesseiro pastry. The ‘Recordação de Sintra’ brand has just opened its first shop – and it’s not in Sintra, but in the Time Out Market. The latest shop to open in the Market is the first official outlet of the brand Recordação de Sintra (literally ‘Sintra Souvenir’), but this queijada manufacturing business was started as long ago as 1890. Even most locals don’t know the name, but if you mention “queijadas do Gregório” it’s a different matter. Gregório Casimiro Ribeiro it was who created Recordação de Sintra in 1890, and it was this original name that was used until the death of its founder – when the brand name was changed to “Gregório” by his son Álvaro de Almeida Ribeiro, in homage to his father. Until not long ago, the ‘Recordação de Sintra’ brand remained known only to a few people. Vera and Vasco de Almeida Ribeiro, Gregório’s great-grandchildren, are bringing back the original band, which won prizes at regional trade fairs in 1926, 1929 and 1936 (including a gold medal at the Oeiras fair). As well as the antique labels that are once more being used to wrap the queijadas, the traffic policeman that is the brand image and the original recipes, one of the key steps in the company’s revamp was opening a kiosk at the Time Out Market. The factory, which since 1934 has been based at Avenida Dom Francisco de Almeida in Sintra, had wood-burning ovens until the 1960s. Today it still operates on the same site, using the same recipes and preparation methods, supplying many outlets in Sintra, Lisboa and surrounding area. Some of the staff have been working there since long before this new generation of owners was born. From the Sintra factory to the kiosk in the Mercado da Ribeira they’ve brought the famous queijadas, in both regular and miniature sizes, and in pudding format (that is, without the pastry case), but also the travesseiros de Sintra (flaky pastries filled with egg cream) and five other sweet items: almond biscuits, areais (crumbly ‘sand’ bicuits), butter cookies, bolos do amor and broas de mel (honey cornbread). Since last month visitors to the Market have been able to come and eat a queijada without having to brave the cooler climes of Sintra. The dominance of the pastel de nata in Lisbon could soon be seriously under threat.